- Running a Creative Business
Determination and Creativity
Almost like an Entrepreneur
Running a Business is worth much more than the money
Relevant skills include:
- Working with others
- Time management
- Managing money and resources
- Making decisions
No boundaries or restrictions with creativity.
Pricing depends on the creativity and personal labour; materials are ‘immaterial’.
- Intellectual Property
Dr John Parkes (Welsh Assembly Government)
Real Property= Physical property (phone, iPod)
Intellectual Property= Data, intangible property
Copyrights
Designs
Trade Marks
Patents
Copyrights
- Immediate right (you don’t have to apply)
- Mark it with ©, followed by name and date
- If serious, keep proof that you did it
- Covers: literary material, music, films, software coding, sound recordings.
- Lasts until 70 years after the death of the author
- Also included are Moral Rights that you keep if copyright is sold: rights the creator has to prevent their creation from being used in a way they deem inappropriate.
Designs
- Covers: the appearance of a product
- Inherent rights: a right to prevent copying for 10 years
- Cost: £60 for 25 years, but must be renewed
Trade Marks
- Covers: a sign to distinguish the services/goods between traders
- Includes: logos, slogans, words, gestures
- Example: the jingle from the ‘Direct Line’ advert
- ‘0637’ is unable to be trademarked (upside down, it reads ‘Leg0’)
- £200 for first classification
- £50 for first classification
Patents
- For inventions and processes
It has to
- Be new
- Involve an inventive step
- Be capable of industrial application
- Not to be excluded
£200 for patent
